Executive Team

Evan A. Schnidman, Ph.D.

Co-founder and CEO

Before starting Prattle, Evan taught at Brown University and Harvard University. The co-author of How the Fed Moves Markets, Evan is also widely published in macroeconomics, political economy, and finance publications. Along with being a respected academic, author, and researcher, Evan is also an experienced consultant for large corporations and financial institutions.

Ken Meyer

COO

A graduate of Yale (BA) and Wharton (MBA), Ken has extensive sales and business development experience with the largest asset managers, hedge funds, and investment banks. Ken also led the strategic development of the ADP National Employment Report—the most influential privately created monthly data release.

William D. MacMillan, Ph.D.

Co-founder and CTO

Like Evan, William is widely published and co-author of How the Fed Moves Markets. William is also the author of original software that estimates trade flows, exchange rates, government policy, and policy regimes. In addition to his experience as a writer and programmer, William has served as a corporate data scientist and fraud analyst and taught at the University of Michigan and Washington University in St. Louis.

Natty Hoffman

CFO

Natty has extensive experience leading IT operations teams and creating strong partnerships integral to the organizational value chain. Previously, she worked at IBM as the manager of global help desk and deskside operations for a Fortune 500 financial services client. Natty also worked in the US and Canada, consulting for companies on large financial systems implementations.